Communications Officer

April 28, 2025

RENFREW COUNTY DISTRICT SCHOOL BOARD

requires a

Communications Officer

LOCATION: Board Office, Pembroke (with travel throughout the RCDSB boundary)

HOURS PER WEEK: 35 hours per week, 12 months per year

SUMMARY: Under the supervision of the Director of Education, the Communications Officer will coordinate the development and implementation of a system-wide communication plan that links directly to the multi-year Strategic Plan, as well as the annual department action plan. The Communications Officer will also manage communications issues and requirements, on an ongoing basis with a focus on both proactive and reactive strategies.

RATE OF PAY: Salary is commensurate with experience. Range is between $81,590-93,948.

Skills/ Qualifications/ Experience

• Minimum of a post-secondary diploma (degree preferred) in communications, marketing, public relations or a related field and,
• Minimum of two years of related experience
• Comprehensive knowledge of graphic design and printing fundamentals, as well as software including database, spreadsheet, word processing, publisher and PowerPoint presentation as well as Whiteboard technology experience
• Superior oral and written communication and presentation skills
• Strong organizational and time management skills with particular attention to detail
• Maintenance of thorough and accurate information regarding written communications and dissemination of that information accordingly, as well as proper electronic filing of all communications for ease of access/future reference
• Ability to work independently and collaboratively as part of a team
• Exceptional interpersonal skills: positive, professional and approachable
• Excels in building strong relationships
• Ability to manage multiple priorities in a fast-paced, dynamic environment
• High level of professionalism and the ability to handle confidential and sensitive matters
• Knowledge of the education sector is considered an asset

Key Responsibilities:

Content Creation & Digital Engagement

• Lead the creation of dynamic content that promotes the board's strengths, programs, and student achievements across digital platforms.
• Manage and enhance the board's website, social media, digital signage, and email marketing to increase public awareness and engagement.
• Design and analyze advertising campaigns that attract enrolment and highlight school and staff excellence through compelling stories, photos, and videos.

Media & Public Relations

• Serve as the primary contact for media inquiries and proactively promote positive news stories to enhance the board's public image.
• Draft media releases, organize media events, and maintain strong relationships with local and regional outlets to increase media coverage.
• Provide media coaching to staff and students to help them confidently represent the board in interviews and public appearances.

Strategic & Crisis Communications

• Develop and implement a strategic communications and marketing plan aligned with the board's goals and community engagement priorities.
• Lead crisis communication efforts, ensuring timely, accurate messaging and maintaining the board's reputation during emergencies.
• Monitor communication trends and analytics to inform strategy, adjust campaigns, and improve outreach effectiveness.

Internal & Board Communications

• Craft and distribute internal messages that foster staff morale, inform families, and support a strong organizational culture.
• Coordinate communications for Board and Committee meetings, including recording, messaging, and public-facing reports.
• Contribute to the Annual Report and key district publications by promoting accomplishments and reinforcing the board's brand identity.

Collaboration & Support

• Advise schools and departments on marketing and communications strategies that support enrolment, community outreach, and school pride.
• Maintain consistent use of branding and communication tools across the district to present a unified public image.
• Support initiatives that elevate student voice, recognize staff contributions, and strengthen community engagement across the board.

Only candidates selected for interviews will be contacted.

All other applicants are thanked for their interest.

All offers of employment are conditional upon receipt of a current vulnerable sector screening criminal background check acceptable to the RCDSB.

The RCDSB is committed to creating an accessible and inclusive workplace. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Applicants requiring a Code-protected accommodation are encouraged to advise Human Resources (hrdept@rcdsb.on.ca) throughout any stage of the recruitment process.

The RCDSB is committed to equity, diversity and inclusion in our employment practices.

For more information please visit the RCDSB Careers page.